About Us

Educated Hoodlums Brand is a data-driven consulting firm serving nonprofits and small businesses by using data to develop and implement strategic plans and growth strategies for communications, community engagement, and fundraising. The company was co-founded by four urban intellectuals in conversation about issues and potential solutions to problems impacting urban communities – What began in 2019 as a creative platform challenging narratives and amplifying authentic conversations has grown into a consultancy grounded in cultural insight, data, and impact. In 2020, the brand introduced an interactive apparel line that blended fashion, learning, and accessibility. Each piece incorporates QR codes linking to digital resources, turning clothing into a gateway to knowledge and information not typically found in public school classrooms. The first collection, “Hoodie Season I,” sold out within its first month and established Educated Hoodlums as a brand unafraid to innovate or challenge traditional approaches to both education and community uplift. In 2024, under the sole leadership of Sharika Comfort, Educated Hoodlums Brand entered its next evolution. Equipped with a sharp analytical lens and a deep commitment to community-centered work, Sharika reimagined the company as a strategic partner for mission-driven organizations. Identifying the top three areas of need for nonprofits and small businesses, Comfort reimagined a business model that would meet those needs. Today, Educated Hoodlums Brand is a data-driven consulting firm serving nonprofits and small businesses. We provide services in the following areas: Strategic Communications Community Engagement Fundraising and Development Training and Professional Development in any of our focus areas Board Retreat Planning & Implementation We partner with organizations and work with them to use data to bring clarity, alignment, and sustainable growth. At Educated Hoodlums Brand, we translate numbers, narratives, and community knowledge into actionable strategies that help organizations lead confidently and create meaningful change. This isn’t traditional consulting. It is where narratives meet numbers – the fusion of culture, data, strategy, and action—built for organizations committed to impact that lasts.